Article from Healthcare IT News:

On the second and last day of the Connecting Healthcare + Social Media Conference, produced by NYC Health Business Leaders, in New York this past week, Jessie Gruman, president of the Center of Advancing Health, took the stage to present an honest and point-blank keynote on what she, and a majority of patients, ultimately want to see from an organization's social media efforts...

http://www.healthcareitnews.com/news/6-things-patients-want-social-media?topic=29,18,19

6 things patients want from social media
Michelle McNickle - May 24, 2012