Article from PRWEeek:

Let's take it as a given that healthcare companies have expressed a desire to focus on patient engagement. A study that McKinsey & Company published less than two years ago asked 1,000 CEOs and COOs to rank their top five initiatives over the next five years. Ninety percent ranked patient experience management as either their first or second priority...

http://www.prweekus.com/a-new-way-to-think-about-consumer-engagement-in-healthcare/article/235060/

A new way to think about consumer engagement in healthcare
Wendy Lund, GCI Health - April 4, 2012